This is the logo I made for team MOTIVE. 

It was inspired by the looping of a rollercoaster. The members of this team were sorted by getting attractions that were found in the Efteling. So we thought i was nice to incorporate the element of a ''loop'' in the logo. For us, the loop stands for iterations within the process of creating someting. And we had A LOT of iterations in this proces!

This is illie billie! A cute beatle with diabetes. Check the full story on their website!

For this semester we had to learn the ''Design Thinking'' method. By using this method we learned a lot of new ways to create and think of new ideas to get to a solution for the client's problem.

Here you can see that we sorted all our ideas, using the 'Now, How & Wow!' method.

After the design thinking proces we've chosen 3 concepts that we were gonna make low or mid-fid prototypes to test with.

For my idea, the illie billie app, I wanted to work with Adobe XD, since I already have experience with this program and you can see in real-time how the app is going to work.

This is a visual I made for on the promotional posters.

The poster was made to show the client what the potential is of this concept. It also made clear what the app could do and how it would help the target audience of illie billie.

This was one of the other concepts for the client. Made for children to learn with the character in school about healthy food.

This was the third concept, which the clients eventually chose. Cooking healthy but with a lot of fun, tips and tricks spoke to Jessica, because she had this in mind to do herself already. 

We never spoke with her about this idea, so to see that our own research confirmed the idea in her head was a marvelous thing to hear mid-semester.

Written by team MOTIVE and Jessica Mendels.

Written by team MOTIVE and Jessica Mendels.

At the end of the semester we presented the client, Jessica, with the movie and she was really amazed by the editting and the end result.

We also discussed making a endcard for YouTube, were the video would be published, and a short promotional video to be shared on Social media like instagram and facebook. 

After 20 long weeks, a lot of ups and downs within the team and a GREAT collaboration with illie billie, we are proud to present the end result!